Youth Sports, Finally Unified

Fair teams.
Smart lineups.
One platform.

SquadUp gives youth sports leagues the tools to build balanced rosters, optimize game-day lineups, and manage volunteers, all in one place. No more spreadsheets. No more guesswork.

Build Your Roster →
$1.2B
Youth Sports Software Market
45M+
Youth Athletes in the US
5-6
Apps Per League (Average)
The Problem

Running a youth league shouldn't require a degree in logistics.

Roster Roulette

Coaches draft in a dark room. Kids get split from friends. Teams end up lopsided. Parents complain. Every. Single. Season.

Lineup Chaos

Balancing playing time, league rules, and competitive lineups by hand. One kid sits too long, another parent sends an angry email.

📋

Volunteer Whack-a-Mole

Who's covering the snack shack Saturday? Check the group text. No wait, the email chain. Actually, ask Karen. Nobody knows.

🔌

Tool Sprawl

GameChanger for scores. TeamSnap for schedules. SignUpGenius for volunteers. Google Sheets for rosters. Nothing talks to anything.

How It Works

From registration to game day in three steps.

01

Set Your League Rules

Define skill levels, buddy request policies, playing time minimums, and position rotation rules. SquadUp adapts to how your league actually works.

02

Build Balanced Rosters

Input player skills and friend requests. The algorithm builds teams that are fair in talent, honor buddy pairings, and assign coaches. No politics. Just math.

03

Optimize Game Day

Coaches get smart lineups that maximize playing time while keeping competitive formations when it counts. Volunteers get auto-scheduled. Parents get peace of mind.

Core Features

Everything a youth league needs. Nothing it doesn't.

Roster Builder
JM
Jake Martinez
Balanced
SK
Sofia Kim
Buddy: Lily
MP
Marcus Patel
Skill: 7/10
LW
Lily Wang
Buddy: Sofia

Equity-First Roster Building

Enter player skill levels, buddy requests, and coach preferences. SquadUp's algorithm distributes talent evenly across teams while honoring friend pairings. Every team gets a fair shot before the season even starts.

Skill Balancing Buddy Requests Coach Assignment
Lineup Optimizer
P
Jake Martinez
2 inn
C
Marcus Patel
3 inn
1B
Sofia Kim
2 inn
SS
Lily Wang
3 inn
PLAYING TIME: BALANCED ✓

Smart Lineups, Zero Complaints

Generate lineups that balance playing time across the season while giving coaches the flexibility to put strong formations on the field in key moments. All within your league's rules, automatically enforced.

Playing Time Tracking Rule Compliance Strategic Modes

Youth sports should be about the kids, not the spreadsheets.

SquadUp handles the logistics so coaches can coach, parents can cheer, and every kid gets a fair shot at playing time.

Start Building Teams →